There's nothing more grating than televisual drooling where the privileged or the lucky tell the populace that "there's lots of opportunities out there". Especially during a crisis.
These are strange days indeed.
You get University Minister David Willetts coming up with the remark that "if you can't find a job then you should consider setting up your own business".
Channel Four News choosing to discuss youth unemployment and the labour market not with entrepreneurs, or the unions, or directly with the jobless, but with no less than the winner of TV show The Apprentice, as if he was an authority on the matter...
Said winner of The Apprentice coolly remarking that he "totally believe[s]" in David Willett's words and that the millions who are stuck in post-graduate unemployment or call centre work forget that "there's lots of opportunities out there" and there's "no need for doom'n'gloom", because - remember - we all live in a "knowledge economy", of course.
So the question is: if this is how the real world ticks, then why stop at The Apprentice? If national news broadcasters have got to discuss youth/graduate unemployment and the Blairite legacy of bullshit expectations, why not go the whole hog and invite a Big Brother contestant like Chantelle or Chanelle? Or, even better, a Lottery winner?
They could dish up even more rose-tinted patronising advice and inform the wider public that there's no need for "despondency", because "opportunities" are rife.
And then maybe David Cameron should follow suit and pass a law that makes playing the lottery compulsory.